- Achieved 15% Month-on-Month Growth
- Increased Monthly Number of Bookings by 236%
- Launched in Two New Cities – Riyadh and Dammam – after witnessing growth in Jeddah and Duba
CleanLine is an on-demand dry cleaning and laundry app that was launched in 2017 in two cities, Jeddah and Dubai. When its founders first identified the existing need in the market, they wanted to create a service that was well-priced and convenient to all. It had to offer a high quality service with a fast turnaround and provide advanced customer service. That is how CleanLine was founded.
Today, you can enjoy doing what you are passionate about and allow CleanLine to handle your time-consuming laundry! The Challenge
By the end of 2017, the founders had already gathered enough data from their existing client base and past bookings to build new hypotheses. Studying the numbers at hand, they were able to identify their strengths and weaknesses; but most importantly, the data showed that there was room to grow.
CleanLine had a small user base and a good percentage of returning customers. They were already present in two cities, Jeddah and Dubai and their reputation was being built steadily. Nonetheless, they couldn't disregard their competitors, who were racing for their share in the market.
CleanLine needed a new customer acquisition strategy and advanced tactics to make it work. Accordingly, the founding members sketched their plans and commissioned Think Media Labs (TML) to assist them in developing their business and help them recruit new team members fit for the challenges ahead.