The Arab Social Media Influencers Summit, held recently in Dubai, created a ripple effect throughout the Arab media world, and cemented the concept of the influencers on a wide scale.
A few years ago, we used to call them bloggers, but today they have become the influencers to the generations using social media, and who use public platforms to propagate their personal interests through word, picture and video. More than 500 Arab influencers gathered on March 17 and 18 in Dubai to learn, share and ameliorate the methods used to making an impact on a society hooked on social media.