Organized by The Business Council, the June 7-8, 2011 conference was the first of its kind to be held in the region. Organizer Hijazi Natsheh hopes it will be one of many to take place in Dubai and other countries.
The impressive lineup that gathered at the Al Murooj Rotana Hotel in Dubai included among others UAE government representatives, the Dubai School of Government and Google Inc.
Two Lebanese digital and social media agencies were present too. Think Media Labs founder Ayman Itani presented a white paper co-authored with Tarek Kassar, founder of Youngberry Agency, a youth research and marketing firm, and Interactiveme.com, an influential blog on interactive and social media in the Middle East. Itani and Kassar offered an insight into what young Arabs love or hate about the social media presence of their governments.
The conference featured 10 sessions and two discussion panels and workshops that dealt with the role of social media from a government perspective. This included social media tools (platforms), social media strategy and planning, digital identity and online branding, citizen participation and feedback, social media monitoring and analysis, social media guidelines for government, practical exercises and implementation, and case studies.
Participation was $999 for a one-day pass. A two-day pass, including the workshops, was $1699.
Emirates eGovernment, that formulates and oversees eGovernment strategy on the federal level in the UAE, won the 2011 Social Media Initiative of the Year award. Emirates eGovernment Deputy Director Salem Al Housani, delivered the keynote speech at the conference and Strategic Planning Specialist Ibrahim El Badawi gave a presentation on Social Media Guidelines.
The full list of the conference participants can be viewed here.
Think Media Labs founder Ayman Itani at the Dubai conference (photo via http://govsocialmedia.com/)
Titled Love-hate networking, the white paper presented to the Government Social Media Conference by Kassar and Itani addressed what young Arab citizens love or hate about the social media presence of their governments in light of the upheavals in Middle East and North African countries since the beginning of 2011.
The paper surveys how state institutions and government agencies can reach out and tap their youth through social networks, specifically Facebook.
The survey of 309 respondents, between ages 12-29, was conducted in May 2011 by Youngberrys powerhouse surveying network, YouthObserv . Those questioned were all Arab citizens, MENA residents, Arabic-speaking, and active Facebook users.
They were asked five questions: Would you check a government Facebook Page and Like it? Why would you Like a government Facebook Page? What are you expecting from a government Facebook Page? Why would you Unlike a government Facebook Page? Would you criticize a government on its Facebook Page?
Younngberrys Kassar and Think Media Labs Itani find:
77% will Like your Facebook Page if they find you
43% will support you
3% will criticize you
86% want more information
68% will leave if you are not active and not listening
75% are willing not to criticize you
The love-hate message to governments is:
A presence on social networks is vital and recommended
Start by winning those who Like you first
Be there for those who show their support
Endorse constructive criticism
Communicate, be a storyteller
Speak, update, listen and engage
You can read the full Think Media Labs and Youngberry Agency "white paper" and anÂ InteractiveME.com interview with Ayman Itani at the conference below.