Al Maryah Community Bank’s Launch
The First Digital Bank in the United Arab Emirates Launches and Rapidly Gains Traction
Impact
Accelerated the launch and growth of the first digital bank in the UAE as a step towards the digitalization of finance in the UAE.
Program Building Stage
As the first digital bank in the United Arab Emirates, the newly launched Al Maryah Community Bank (Mbank) had the objective to digitize the banking industry.
Mbank’s main goal was to accelerate their growth soon after launch.
Think Media Labs collaborated with Mbank to build internal flows and processes and contribute to the acceleration of the launch of services and features.
Key Strategic Activities
Detailed internal processes with systems, business flows, checklists, and guides.
Developed and implemented customer acquisition and retention strategies.
Contributed to the acceleration of the business requirements and wireframes of Mbank’s services and app features.
Assisted in the team building of the marketing department and conducted training sessions and capacity-building workshops.
Conclusion
Successfully detailed processes and flows and increased the adoption rate of digital bank services through strategic campaigns.