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SMEsĀ and Expanding Businesses Advisory

TML offers custom advice and strategic support for Small to Medium Enterprises (SMEs), founders, entrepreneurs, and startup management teams in need of early stage partners and a systematic approach to building companies.

  • Business Assumption Exercise
  • Customer Development Exercise
  • Market Size Assumptions
  • Insight on Revenue Structure
  • Customer Acquisition Digital Plan
  • Staffing Requirements
  • Review and Readiness Assessment
  • Funnel Building and Optimization
  • Cohorts Review and Optimization
  • Social Media Audit
  • Pilot Oversight
  • Team Structure

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Insight on Revenue Structure

a. We will evaluate the revenue structures of up-to three industry peers

b.Advise on the revenue structures that are more applicable in your industry

Customer Acquisition Digital Plan

a. Devising a Customer Acquisition plan via Facebook Ads, Instagram Ads, and Google Ads

b.Creating budgetary digital ad plan for third-party media to acquire customers using advanced methods and providing you with insight

Staffing Requirements

a. Advising on the team structure and resources you need

b. Writing up job descriptions to clarify roles of different team members

Funnel Building and Optimization

a. Advising on structure, key elements to track, nomenclature, and process for ongoing update of funnel

b. Focus on Customer Acquisition aspect of funnel

c. Focus on Customer Fulfillment aspect of funnel

Cohorts Review and Optimization

a. Advising on what to look for in a cohort, practical ways of tracking it regularly

b. Identifying ways to track cohorts per customer acquisition campaign

Social Media Audit and Recommendations

a. Benchmarking your Social Media activity with up-to two industry peers

b. Providing recommendations on increasing engagement rates, growing community size, structuring your content, and frequency of posting

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