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Matic

Objectives

    • Growth in markets of Dubai, Abu Dhabi, Riyadh, Dammam, Doha
    • Enhance speed of rollout of tech development
    • Transform business requirements to product specs and design (Mobile, SaaS)
    • Improve sales with more bookings

Solution

    • Implemented Customer Support processes to increase retention
    • Advised on tech rollout scheduling and resource allocation based on business needs
    • Established customer acquisition process and recruited marketing team
    • Analyzed user behavior in terms of awareness, downloads, signups, bookings, return bookings, referrals, and long term cohorts

Results

  • Decreased customer acquisition cost
  • Increased number of quality signups and market share
  • Increased number of bookings
  • Improved customer retention (cohorts)
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Basirly

Objectives

    • Growth in global markets (North America, Europe, Middle East, and Asia)
    • Rollout of multiple language service (English, Arabic, Turkish)
    • Improve quality of service
    • Increase sales of paid features
    • Encourage users on using the app more

Solution

    • Devised customer retention, cross-selling, and up-selling tactics
    • Introduced a VIP Program to cater to big spenders
    • Recruited and trained service providers to enhance app offering
    • Implemented an incentive program for service providers
    • Launched education program for users and service providers

Results

  • Successful global rollout
  • Grew market share in the Middle East
  • Improved In-App sales
  • Improved level of service
  • Enhanced customer retention (cohorts)
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WhosHere

Objectives

    • Increase the number of quality users
    • Educate existing users about the app features
    • Increase sales of paid features
    • Encourage users on using the app more

Solution

    • Devised customer retention, cross-selling, and up-selling tactics
    • Launched a monthly newsletter to educate users about the app’s features and keep them updated
    • Provided community management and customer service on Social Media
    • Launched Facebook campaigns to get more installs

Results

  • Grew market share in the Middle East as number of users increased
  • Fixed bugs and improved app after collecting customer feedback
  • Enhanced customer retention
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Microsoft

Objectives

    • Empower Microsoft partners in the Middle East
    • Identify areas of improvement in lead generation
    • Raise awareness of Microsoft products and improve sales process

Solution

    • Audited the digital assets of Microsoft partners in the Middle East
    • Evaluated the partners’ sales process and communication

Results

  • Provided insights to Microsoft on the status of its partners in the Middle East
  • Identified key areas for improvement on a partner-to-partner level
  • Recommended tactical solutions for each partner
Ingram HD

Ingram Micro Cloud

Objectives

    • Create strong brand awareness in the Middle East
    • Increase revenue and cloud adoption by targeting and educating Cloud Service resellers

Solution

    • B2B Digital Campaigns (Content,Email campaigns,Landing pages)
    • Generating Infographics and tutorial Animation for partners to educate and boost sales

Results

  • Increased brand awareness
  • Generated additional Resellers and improved sales communication
Mondo ride - Logo

Mondo Ride

Objectives

  • Create strong brand positioning in Saudi Arabia and Africa
  • Drive app downloads of user signups
  • Increase number of rides

Solution

  • Digital and Social Media Ad campaigns
  • Exclusive and attractive weekly offers
  • Collaborating with events, influencers and local partners

Results

  • Launched new markets
  • Increased download rate and number of rides
  • Improved brand awareness
  • Generated additional customers
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Alliance Medical Centre

Objectives

  • Acquire customers for specific medical departments
  • Attract a client base from different parts of the UAE and GCC
  • Nurture a client base from a very specific community

SOLUTION

  • Advanced targeting to attract particular clients for specific medical specializations
  • Overall Digital and Social media communication strategy to compliment offline marketing

RESULTS

  • Business growth in different departments
  • Attract surgeons and specialists to join the medical team
  • Prominently grow customer base
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Careem

Objectives

  • Launch on-demand taxi service in new markets
  • Raising brand awareness
  • Competitive brand positioning
  • Customer acquisition for on demand taxi services

Solution

  • Customer acquisition via advanced Digital and Social Media targeting
  • Establishing partnerships with influencers and local partners

Results

  • Improved brand awareness
  • Increased number of customers
  • Generated more bookings and rides
QA Logo

Qatar Airways

Objectives

  • Increase collaboration and better communication
  • Accelerate rate of innovation
  • Transparency into internal process
  • Break internal barriers and silos

Solution

  • Deployed an internal Enterprise Social Network for multiple departments and organizations
  • Created internal engagement campaigns

Results

  • Unlocked creativity and enhanced employee satisfaction
  • Improved internal collaboration processes and knowledge management
  • Boosted productivity
MAF logo

Majid Al Futtaim

Objectives

  • Increase effective internal communication
  • Improve performance by breaking down corporate silos
  • Enhance cross departmental collaboration

Solution

  • Deployed an internal Enterprise Social Network for multiple departments and organizations
  • Created internal engagement campaigns

Results

  • Created a transparent environment that boosted efficiency
  • Amplified employee engagement
  • Better interdepartmental collaboration
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ISL

Objectives

  • Help the school integrate social media to communicate with its stakeholders
  • Advise teachers on the risks of online posts
  • Encourage parents to use social media
  • Guide students to abide by school’s code of conduct when posting

SOLUTION

  • Devised and implemented an overall communication strategy that involved different stakeholders
  • Updated staff on privacy concerns and social media’s latest trends for education
  • Communication sessions that provided guidelines for using social media

RESULTS

  • ISL became highly active on different platforms
  • Stakeholders became aware of social media’s cons and pros
  • School’s activities, messages and methodology widely circulated
  • A notable growth in school’s online community
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Hoffmann-La Roche

Objectives

  • Simplify medical terms for public use
  • Sensitize audience on breast cancer
  • Deliver campaign to broad public

SOLUTION

  • Created infographic and animated video
  • Promoted awareness campaign via Social Media platforms

RESULTS

  • Increased public awareness on breast cancer and related matters
  • Infographic and visual productions exhibited in the Presidential Palace
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Harvard Arab Alumni Association

Objectives

  • Use Social Media as part of an overall communication strategy
  • Coordinate between different branches and support their Social Media endeavors
  • Disseminate online messages reflective of the University’s core principals

SOLUTION

  • Initiated HAAA’s Social Media platforms and built an active online community
  • Reached out to Arab alumni students via Social Media
  • Encouraged audiences to connect and actively participate with the association

RESULTS

  • Enhanced relationship with existing audiences
  • Improved and protected reputation of the association
  • Allowed many departments to learn from best practices and avoid pitfalls
  • Promoted HAAA’s event of 600 attendees
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European Commission

Objectives

  • Introduce Middle Eastern social media to the world
  • Engage with international stakeholders
  • Combine European and Middle Eastern expertise

SOLUTION

  • Participate in European conferences
  • Address an international audience
  • Expose the intricacies of the Middle Eastern media world

RESULTS

  • Took part in large conferences in Lisbon, London and Amman
  • Offered insight on the use and patterns of the social media in the Middle East
  • Converged views on the similarities between the two worlds
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UNDP

Objectives

  • Elucidate the complex procedure of implementing a $220 million grant offered to Lebanon
  • Make UNDP’s mission and initiative widely available to the public
  • Benchmarking Social Media activity across global market

SOLUTION

  • Simplified a massive study into a one page infographic addressing online audience
  • Devised and executed comprehensive campaigns on Social Media platforms
  • Formulated a Strategy for increasing awareness and impact

RESULTS

  • Mass public awareness and increased appreciation of UNDP by online audience, media, and donors
  • Increased awareness on UNDP’s mission to empower lives for resilient nations
  • Assisted professionals in reaching larger audience
  • Helped bloggers deal better with followers and increase their numbers
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BBC

Objectives

  • Train journalists on unconventional writing mediums
  • Introduce digital media techniques to professionals
  • Reconcile old and new writing methods

SOLUTION

  • Held workshops for Middle Eastern journalists
  • Trained journalists on writing techniques for the web and social media
  • Contributed in a book on training bloggers on user engagement

RESULTS

  • Increased confidence of journalists to use new media
  • Widened journalists’ knowledge on use of social media
  • Assisted professionals in reaching larger audience
  • Helped bloggers deal better with followers and increase their numbers
Mcdonalds-600x600

McDonald’s

Objectives

  • Handling complaints and assisting customers via Social Media
  • Marketing campaigns and promoting offers
  • Dealing with prejudgment on food processing techniques
  • Normalize local terms, such as “SAHTEIN”, onto the social platform of a western franchise

SOLUTION

  • Implemented Business Workflow via Social Media to engage customers on the spot
  • Advised and executed digital activation campaigns
  • Raised awareness and advocated the chain’s health and hygiene policy
  • Localized the global market to meet the standards of the local community

RESULTS

  • Effective crisis control, reversed negative feedback and improved customers’ sentiments
  • Remarkable increase in sales and number of customers
  • Focused the attention on health and hygiene and boosted satisfaction
  • Growth of customers’ contentment and elevated feeling of belonging


Matic
Matic
  • Decreased Customer Acquisition Cost
  • Improved Customer Retention (Cohorts)
Basirly
Basirly
  • Successful global rollout
  • Enhanced customer retention (cohorts)
whoshere-logo_600x600
WhosHere
  • Grew market share in the Middle East as number of users increased
  • Improved app after collecting customer feedback
mricrosoft-logo_255x255
Microsoft
  • Audited the digital assets of Microsoft partners in the Middle East
  • Evaluated the partners’ sales process and communication
QA Logo
Qatar Airways
  • Deployed an internal Enterprise Social Network
  • Created internal engagement campaigns
azadea22
Azadea
  • Analysis and Recommendations for Digital and Social Media
  • Capacity Building for Marketing and Communications teams
tlc_logo
The Leadership Circle
  • Digital Campaigns
  • Overall Digital and Social media communication strategy
BPS
BPS
  • Lead generation for services and products
  • Enhanced B2B communication
Ingram HD
Ingram Micro Cloud
  • Digital Campaigns
  • Generating Infographics and tutorial Animation
Mondo white
Mondo Ride
  • Launched new markets
  • Increased download rate and number of rides
TwoFour54 L
TwoFour54
  • Delivered customized sessions for different audiences
  • Offered advisory on Digital and Social Media
Allaince Logo
Alliance Medical Centre
  • Advanced targeting to attract clients for medical specializations
  • Overall Digital and Social media communication strategy
Untitled design (2)
Careem
  • Customer acquisition via advanced Digital and Social Media targeting
  • Establishing partnerships with influencers and local partners
Untitled design (4)
Majid Al Futtaim
  • Deployed an internal Enterprise Social Network for
  • Created internal engagement campaigns
TRA Square
Telecommunications Regulatory
Authority
  • Capacity Building
  • Advising on latest Digtial and Social Media trends for Telecom
Khaneen
Khaneen Cuisine
  • Established online presence to reach new customers and retain old ones
  • Registered on online ordering platforms for maximum exposure and reach
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The European Commission
  • Addressed international audiences in major world capitals
  • Offered insight on the use, behavior, and patterns of Social Media in the Middle East
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Harvard Arab Alumni Association
(HAAA)
  • Enhanced relationship with alumni in the Middle East
  • Worked with teams in Cambridge and Abu Dhabi to promote HAAA’s events in the Middle East
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United Nations
  • Contributed in the content and outreach of an extensive web report
  • Organization benefited from our web experience to address countries of the world
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BBC
  • Widened journalists’ knowledge on use of Social Media
  • Helped bloggers deal better with followers and increase their numbers
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McDonald’s
  • Won best Social Media Strategy Award for McDonald’s
  • Remarkable increase in sales, customers, positive sentiment and effective crisis control
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Hoffmann-La Roche
  • Increased public awareness on breast cancer and related matters
  • Visual productions exhibited in the Presidential Palace and aired on Middle Eastern TV shows
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International School of London Group
(ISL)
  • Established Social Media policy for students, teachers, staff and parents
  • Wide circulation of school’s activities, messages and methodology on the various active online platforms
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Adyan
  • Established the web presence of different programs pioneered by Adyan
  • Recommended best practices for Digital and Social Media positioning and content dispersion
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Arc En Ciel
  • Devised digital and Social Media strategy
  • Ensured wide transmission of institution’s mission to support people with difficulties
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Beirut Chants
  • Lorem Ipsum is simply dummy text of the printing and typesetting industry
  • Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been
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Beirut Spring Festival (BSF)
  • Manage festival’s Internet marketing and Social Media campaigns
  • Increased public interest and number of participants through broad Social Media outreach
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Lebanese Franchise Association (LFA)
  • Integrated B2B Social Media communication for franchises in Lebanon
  • Carried out Social Media Business Strategy sessions for global franchises at the “BIFEX”
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TechSoup Global
  • Conducted marketing research on Lebanese ICT sector and Social Media
  • Provided recommendations for NGOs and public sector to use latest technologies and trends
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Global Thinkers Forum (GTF)
  • Participated in the forum’s activities as a strategic partner
  • Delivered workshop on Arab women’s voice via Social Media and its effect on governance
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Management Systems International
(MSI)
  • Planned, designed, and developed a Social Media Analysis platform
  • Empowered Civil Society Organizations to use the latest Social Media techniques and trends
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Catholic Relief Services (CRS)
  • Provided optimal Social Media strategies for NGOs allied with CRS
  • Devised active campaigns to grow volunteer base, raise awareness and stimulate fund raising
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LeVault
  • Contributed to positioning the luxury brand on Digital and Social Media
  • Conceptualized, developed and implemented a series of Digital and Social Media campaigns
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YouTrading
  • Abstracted and implemented a series of Digital and Social Media campaigns
  • Established the Digital and Social Media positioning of a series of KSA retail products
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Cosmetics and Fragrances (C & F)
  • C&F ranked among the finalists at the Internet Awards Middle East
  • Launched the Social Media presence for C&F and implemented community engagement campaigns
uae government entities
UAE Mall
  • Established 172% Social Media community growth
  • Conceptualized, designed, and implemented a series of Online Campaigns
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Gandour
  • Contributed to the thought process for Social Media implementations
  • Designed and developed Social Media apps to engage users and grow community in the Middle East
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Amana Capital
  • Managed company’s digital and Social Media launch in the Middle East
  • Created a digital identity for the company by profiling, studying and classifying clients
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Cook and Eat Lebanese
  • Built and nurtured a highly active online community of foodies
  • Engaged international restaurants, chefs, and food connoisseur in debates on Lebanese food
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Nougatini
  • Guided company to grow into different locations
  • Ameliorated promotion strategies that led to an increase in store walk in customers
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Crystal Group
  • Devised a comprehensive multinational Social Media strategy for the group
  • Ensured positive end user experience and amplified sales and marketing efforts
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Leighton Offshore
  • Ensured accurate transmission of company’s profile that appealed to an Arab audience
  • Produced Arabic content for company’s technical videos
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MobilePasse
  • Conceptualized and Designed Mobile Apps, Websites, and Case Studies
  • Applied tactics that contributed to lead generation, community building and revenue models
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IPSOS
  • Advised on statistical analysis by way of Social Media data
  • Implemented lead generation techniques in the Middle East using Digital and Social Media
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NCR
  • Recommended Digital and Social Media strategies for their clients
  • Devised and delivered content on Social Media Customer Service and User Interaction Design
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Ooredoo
  • Produced animated videos customized to different age groups
  • Increased user acquisition and retention by simplifying complex Telecom language to pictures
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Exeed
  • Built the institute’s Digital and Social Media presence
  • Implemented techniques to generate leads for Executive Coaching and Leadership Education
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Kankana
  • Counseled on community building, promotion, and digital positioning
  • Designed, developed, and promoted an educational tablet app for children
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Alliance for International Education
(AIE)
  • Devised techniques and tactics to promote AIE’s international events
  • Revised institution’s digital and Social Media positioning to boost reach and build brand image
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Lebanese American University (LAU)
  • Offered guidance to use Social Media for communication between stakeholders
  • Enable communication arts students to exploit shifts of the industry nurtured by the Internet
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American University of Beirut (AUB)
  • Shared in various workshops to convey the importance of new media
  • Lectured on the benefits of using Social Media to better propagate teaching methods
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Institute of International Education (IIE)
  • Offered valuable strategic advice to the educational program
  • Empowered Civil Society organizations with the development of Social Media strategies
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Emotion
  • Promoted video content using advanced techniques across multiple channels
  • Apprised digital consumption habits and their effect on video generation and consumption
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Doha Film Festival
  • Offered insight into the changing landscape of film promotion
  • Helped film industry use Social Media to fuel viewership and word of mouth
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Democratic Republic of Music (DRM)
  • Devised strategic Social Media techniques to liaise directly with consumers
  • Improved business readiness and servicing, while considerably fostering online community
251X249_Forward Music
Forward Music
  • Promoted content online and optimized digital assets
  • Increased company’s online sale of music productions and tickets for live performances
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Kuwait News Agency
  • Trained veteran journalists on the use of digital media
  • Guided Arabic writers to easily publish their texts on the web and Social Media platforms
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European Neighborhood Journalism
Network (ENJN)
  • Advised campaigns and online communication
  • Provided recommendations on the network’s online digital launch
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LBCI
  • Digitally enabled top regional shows
  • Integrated LBCI’s digital team with all the channel’s departments and live coverage tools
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Thomson Reuters
  • Trained Middle Eastern journalists on the use of digital media
  • Increased journalists’ efficiency in the production of web and Social Media content
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Rotana TV
  • Quadrupled community size on Social Media
  • Rotana ranked among finalists at the Middle East Internet Awards Show 2012
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International Labor Organization (ILO)
  • Produced infographics and video animations in different languages
  • Abstracted complex studies on Middle East’s labor status and optimized it for online audience
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UAE Government Entities
  • Counseled UAE government entities to optimize communication with citizens via Digital and Social Media
  • Implemented Social Media campaigns for citizen engagement
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USAID
  • Devised Social Media strategies for NGOs allied with USAID
  • Implemented active campaigns to grow volunteer base, raise awareness and enhance fund raising
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Best of Britain KSA
  • Built online community and effective Social Media strategy
  • Ensured further exposure by creating and delivering branded content to various media outlets
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IDAL
  • Implemented global innovative digital and Social Media campaigns
  • Worked with government entity to promote Lebanon as a key investment destination
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Solidere
  • Created Social Media strategy and branded content intended for media use
  • Increased attendees to “Beirut Chants” music festival and provided more exposure for partners
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