We are thrilled to announce that another one of our Social Media Campaigns was also selected! â€œCelebrity Duets Season II” has been selected among the Internet Awards 2012 Finalists by â€œThe Internet Awards Middle Eastâ€ for the following Award: â€œBest Social Media – Media and Communications”!
The following Award is given in recognizing the outstanding achievements of leading organizations which have positively contributed to the development of the online industry in the Middle East.
During â€œCelebrity Duets Season II”, we gave the viewers a real-time interactive TV experience where we provided them with real-time behind the scenes activities.
Audience had two screens on at all times during the show. They had their TV screens along with their computer, mobile phone, or iPad screen to keep track of the active discussion created by the show.
Moreover, we augmented the broadcast network model, when giving the viewer a backstage trip live during the show. Furthermore, we gave them the photos for the artist they like and got them the answers they wanted from the celebrities they follow.
In a short period of the show, we quadrupled the number of Facebook fans from 4,399 Likes to 16,418 Likes. Twitter followers accumulated for 968 followers while the YouTube channel views reached 805,845 views.
Again we are keenly waiting the results which will be announced on April 18th, 2012!
Weâ€™ll keep you posted!
For Celebrity Duets Season II Social Media Channels go to: